Jan '26

I’m not a designer, but I designed a logo seen 5M+ times

Building VeWorld emphasized rapid shipping, learning from mistakes, and focusing on retention over downloads. The process was driven by market needs and user habits, avoiding unnecessary complexity.

Jan '26

Things I Believe

Personal principles and beliefs that guide how I work, lead, and live.

Oct '24

Bridging the Gap: Web2 UX in a Web3 World

Why mass adoption relies on hiding the complexity of blockchain, not celebrating it.

Aug '24

Gamifying Sustainability

How tokenomics can incentivize real-world positive behavioral change.

Jun '23

From Data Scientist to Product Director

Lessons learned transitioning from training neural networks to leading product teams.

May '23

The Art of Code

Exploring the intersection of algorithms and aesthetics in modern web development.

Mar '23

Digital Minimalism

Why removing features is often more powerful than adding them.